For many years the Copper Bowl enjoyed success in Tucson hosting regional match-ups featuring some of the best players in college football.

When the Arizona Sports Foundation, the operating body of the Fiesta Bowl was approached with the idea of assuming the responsibilities of operating the Copper Bowl, the idea was met with some skepticism, but was followed by an overwhelming sense of excitement.

In 1997, the Arizona Sports Foundation not only assumed the operating responsibilities of the Bowl, but signed a letter of agreement to acquire the Copper Bowl. This was an unprecedented move in college athletics. The Arizona Sports Foundation was now responsible for not one, but two bowl games for Arizona fans.

Under the direction of the Arizona Sports Foundation, the Copper Bowl was transformed into the Insight Bowl when Insight Enterprises stepped in and signed a long term deal to be title sponsor of the game.

In April 2000, the leaders of the Insight Bowl were approached with an option to host the game in Phoenix's state-of-the-art Bank One Ballpark. Realizing this was an chance to transform the game itself and help college football preserve a west-coast bowl opportunity, the decision was made.

External link
Official Website of the Insight Bowl

Shipping :

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