Sugar Bowl 2005
First played in Tulane Stadium
on Jan. 1, 1935, the Sugar Bowl usually featured the SEC champion
in its early years. That was formalized through an agreement
with the conference during the 1946 season, which continued
through the 1994 season.
In 1975, the Sugar Bowl moved to the new Louisiana Superdome,
becoming the first (and still the only) major bowl game played
The Sugar Bowl in 1987 also became the first major bowl game
to accept corporate sponsorship, under an agreement with USF&G
Financial Services, which continued through 1995. Nokia cellular
telephones of Finland has sponsored the game since 1996.